Here is our first contestant in the “idiotics” category — our all time favorite Looza. Since 1952, this Belgian fruit juice manufacturer called l’Etablissement du Comté de Looz has been producing great fruit juices and drinks known for their excellent flavor and high quality. In 1966 they introduced a tropical fruit juice line (from imported concentrates) and begun distributing outside the Belgian borders under the shorter name — Looza. Too bad, that to an english ear Looza sounds an awful close to “looser”. But don’t be so harsh on these folks: the products they make are really good despite their funny name.

P.S. If you think you found any similarities to you, your business, product or project, or anything else that seems relative, please don’t take it personally. We don’t mean any offense whatsoever. We all could use a good laugh every now and then. Bottom line is that we love our clients, no matter what!

In the creative world of design, you see a lot of interesting things. And one day we realized we’ve seen too many funny, ridiculous, and sometimes plain crazy comments, stories, designs, you name it! We knew the time had come for us to share this brilliant collection of absurdities with the rest of you.

If you find any similarities please don’t take it personally. We don’t mean any offense whatsoever. We all could use a good laugh every now and then. Bottom line is that we love our clients, no matter what! And there is just too many hilarious things out there to keep it all to ourselves. Plus, this is a great outlet for us to blow off some steam — you certainly don’t want to hire designers who are grumpy!

So, here we are. Please welcome a new section in our blog we lovingly called: “Idiotics”.